SALT is a London-based creative studio founded by Victoria Johnstone and Stella Chapman. We have years of experience making and shaping brands for businesses from small start-ups to international organisations.

We believe a good idea and a clear message, expressed in a way people can relate to makes a successful brand. We apply this thinking to all sizes and types of creative project, whether a simple brand refresh or an in depth repositioning.

Previously, Victoria and Stella worked for London agencies specialising in brand communications and retail design and each have over 18 years experience in branding and art direction. Victoria also lectures in graphic design at Shillington College, London.

If you would like to talk to us about your project or collaboration, we'd be more than happy to help.


Design Services

Brand identity
Art direction + styling
Retail branding
Websites
Literature
Annual reports
Brand guidelines
Packaging
Publications
Posters
Email marketing
Internal comms
Signage
Wayfinding
Environment branding
Exhibition + events

Past Clients

Allied Domeqc
ASK Italian
Aveda
Barclays
BASF
BT
Cable & Wireless
Castle Leslie
Champneys
Crabtree & Evelyn
Direct Line Group
French Connection
Higgins Homes
Hotter Shoes
Imperial College London
ING
Islington Council
John Lewis
Land Securities
LGC
M&S
Mercedes-Benz
Miss Selfridge
National Trust
Nationwide
New Look
NHS
Nicole Farhi
Nokia
NTL
RBS
Royal Borough of Kensington & Chelsea
Royal Botanical Gardens Kew
Savills
Shell
SSP
Superdrug
Sweaty Betty
Tesco
Thorntons
Time Out
Unilever
Vodafone
Westminster Council