Fastoche : Retail branding

London-based fresh pasta chain Fastoche asked us to work on the brand positioning, identity, website and retail environment. The design idea was based on 'happy, simple living' from the meaning of Fastoche. We created a joyful logo and versatile graphic language using a custom designed set of expressive icons.

For the store interior, Salt briefed interior agency Felt and collaborated with them to create a fresh and fun space featuring an interactive wall of magnetic letters, eye-catching spice display, decorative window decals and bold point of sale graphics. 

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Salt Design Fastoche identity
Salt Design Fastoche packaging
Salt Design Fastoche interior counter
Salt Design Fastoche spice display
Salt Design Fastoche badges
Salt Design Fastoche interior
Salt Design Fastoche uniform
Salt Design Fastoche poster

Brand Vision / Identity / Point of sale / Uniform / Retail packaging / Website / Print