Royal Borough Kensington & Chelsea : Recycling campaign

As part of its vision for a better city life, the local council wanted to reduce rubbish and make recycling more attractive. Working with designer Sue Smith, our central campaign idea is based around the phrase ‘love the streets you live in’ to encourage residents to play their part. This message was reinforced throughout the borough on posters, vehicle livery, uniforms and recycling bags.

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Campaign identity / Promotions / Guidelines