Duskin : Brand identity + packaging pitch

Together with designer Sue Smith, Salt pitched a logo and bottle label concept to Duskin, a family-owned fresh apple juice maker. Our aim was to add a distinctive and ownable personality to the brand. We used facial expressions to convey the intense experience of each apple variety. Economical one-colour labels were designed to reflect the simple production methods used to lock-in the natural apple flavour.


Brand identity / Packaging / Pitch concept