Filtering by Tag: Brand identity

Salt loves...

Added on by Stella Chapman.

From birthday gifts to what's on TV here's what has inspired our design or just caught our eye this week...

1. Read this if you want to take great photographs

This book was one of my more useful birthday gifts, and I'd recommend it to anyone wanting to improve their photography. Not only is it beautifully designed with a foil blocked cover, it's visual rather than technical in its approach, and the playful tone of voice keeps you reading. It's broken down into five sections – Composition, Exposure, Light, Lenses and Seeing and refreshingly suggests you to start by ignoring everything!

Henry Carroll /  Laurence King Publishing
Henri Cartier-Bresson 1932
Salt loves blog - Read this if you want to take great photos book spread
Salt loves blog - Ernst Haas 1960s

Henry Carroll : Laurence King Publishing

2. Made of Sundays

Whilst working on an illustrated children's character, this caught our eye. The Finnish company make fun and quirky wall decals and homewares and ship to the UK. And they are not just for the kids' room, even a fridge gets a monster makeover!

Salt loves blog - Made of Sundays Aaron the Charming Dragon door decal
Salt loves blog - Made of Sundays Tiny Waffles the Sloth wall decal

3. Trapped

This new BBC4 drama gives you chills from the unsettling title sequence to the beautiful but dangerous landscape, photographed in an elegantly reduced colour palette. Set in a small Icelandic town, the police work to solve a murder as a blizzard sets in, trapping everyone including the killer inside. Gripping and stylish in equal measures.

Salt loves blog - Trapped BBC4 title sequence
Salt loves blog - Trapped BBC4 title sequence
Salt loves blog - Trapped BBC4 Icelandic drama

Trapped : BBC4

4. Sydney Opera House identity

Interbrand Australia have created a new visual identity for the Sydney Opera House. A sculptural typeface and graphic device work with the existing logo to help draw attention to the iconic venue's many facets – only one of which is opera. The 3D Utzon typeface by Studio Laurenz Brunner reflects the building's contours and is named after its architect Jørn Utzon. We think the lettering looks as good in print as it does rendered in 3 dimensions.  

Salt loves blog - Sidney Opera House visual identity by Interbrand Australia

Colour is used as part of the visual identity but we like the striking simplicity of black and white which reminds us of Swiss designer Josef Müller-Brockmann's poster work during the 1950s. 

Salt loves blog - Sidney Opera House visual identity by Interbrand Australia
Salt loves blog - Sidney Opera House visual identity by Interbrand Australia

We usually favour the simplicity of flat graphics and find logo animation often gimmicky, but the motion graphics by Collider used across all digital platforms are beautifully subtle and appropriately rhythmic, based on the shapes and shadows of Opera House sails.

Salt loves blog - Sydney Opera House motion system by Collider & Interbrand Australia

5. Veja white trainers

Any finally, we have our eye on these Veja Esplar white leather trainers – nailing this season's pale and eco-chic trends in one. Bring on Spring!

Salt loves blog - Veja Esplar white leather trainers


Working with creative clients

Added on by Stella Chapman.

Alongside our corporate clients we often help start-ups and small companies who are looking to launch a new business or take their brand to the next level. We've been lucky to have worked with several creative businesses and wanted to share three recent projects we've especially enjoyed.

Our collaborative design process worked particularly well with these creative clients, who had a visual as well as strategic direction in mind. We made sure we listened to and worked with them to interpret and bring their vision to life.

Bernadette Baksa Photography

We’ve collaborated with London-based photographer Bernadette Baksa many times, for both client and personal projects including shooting our website portfolio. Bernadette had pinned down the direction she wanted to take her business, moving into specialising in children’s portrait photography. Her aim was to strengthen her existing brand, better reflecting her distinctive photographic style.

Bernadette had created a small moodboard for our briefing and we developed her ideas into a strong, expressive brand which better communicated her new direction. We customised a cursive script font to capture the spontaneous and personal spirit of her photography. We then helped Bernadette create a presentation package and stationery in keeping with her new look.

Inspiration, sketches and workings

Inspiration, sketches and workings

The final logo applied to the  website

The final logo applied to the website

"Thank you very much to Salt for their brilliant work. These ladies have done a fantastic job combining me and my photography under one distinct brand. If you are thinking of taking your brand to the next level, try them!"
Bernadette Baksa

Nic West

Nic West is contemporary abstract artist we particularly admire, currently living and working on the small island of Alderney. Her work features wild seascapes and rugged landscapes and she describes her paintings as 'visceral, full of texture and vibrant aqua and turquoise colour'. We were very excited to be asked to work on her brand identity. 

After meeting and experiencing her paintings first hand Nic asked us to create an identity that was elegant and simple as a contrast to her textural style. The typeface we proposed was elegant, structural and created a sense of space to complement her full and energetic paintings. We took detailed photographs of four different textural sections of her oils and used them for the reverse of business cards and letterheads which gave her clients a taster of her dramatic work to take away. We applied the branding to other elements including her existing website.

"As a newly emerging artist I recognised the importance of getting the branding right for my website and promotional material. Salt design were able to provide the expertise to create exactly what I had hoped for in terms of identity styling and professional service."
Business cards with little tasters of artwork

Business cards with little tasters of artwork

Paper Tree Design

Paper Tree Design is a bespoke wedding stationery start-up owned by our good friend and entrepreneur Suzanne Allen. Talented in many design disciplines, Suzanne has designed everything from fashion to jewellery to homewares. She came to us with a clear brand vision and range of beautiful papercut wedding invitations. Her brief was to produce typographic styles for her stationery ranges, which are handmade to order in her Cotswold studio. We share her passion for paper and fascination with how things are made, so we were more than happy to be involved in her new venture.

We focused on the high quality finish and attention to detail in her intricate papercut designs, working closely with Suzanne to create stylish and well crafted typography. We used details from her illustrations to embellish the type creating two distinct looks for her ‘Natural Charms’ and ‘Modern Vintage’ ranges. 

Entwined stationery suite

Entwined stationery suite

We really enjoyed our role in helping the Paper Tree brand come together and we were pleased to be asked to advise on everything from the brand identity, tone of voice, website, business stationery, promotional postcards and exhibition stand. We also joined Suzanne to art direct a product shoot with photographer Cristina Colli to create a beautiful seasonal story illustrating each range on the website.

Tree of hearts table plan detail

Tree of hearts table plan detail

Vintage lovebirds stationery suite

Vintage lovebirds stationery suite

Papertree Design was awarded the National Vintage Wedding Fair 2014 newcomer award in their first year of trading and are becoming well established in the luxury wedding market.

Flyers designed with Suzanne for a wedding fair

Flyers designed with Suzanne for a wedding fair

“For me it was very much a team experience, working together and sharing ideas. Salt have also acted very much as a mentor, more recently encouraging and guiding me in developing a typographic style myself. Salt work with you, and take the time to understand your brand needs, whilst at the same time being proactive in suggesting innovative new ideas”. 
Suzanne : Paper Tree Design

Guiding these businesses in creating and evolving their brands allowed us all to share and develop our creative skills. We care greatly about what we do. Our small but flexible setup means we are hands-on and willing to go the extra mile to make things work. Collaborating in this way is not only cost effective, which is essential for a new or smaller business, it allows their own type of creativity to direct the outcome, which we hope will bring them every success.