Filtering by Tag: Salt design

Working with creative clients

Added on by Stella Chapman.

Alongside our corporate clients we often help start-ups and small companies who are looking to launch a new business or take their brand to the next level. We've been lucky to have worked with several creative businesses and wanted to share three recent projects we've especially enjoyed.

Our collaborative design process worked particularly well with these creative clients, who had a visual as well as strategic direction in mind. We made sure we listened to and worked with them to interpret and bring their vision to life.

Bernadette Baksa Photography

We’ve collaborated with London-based photographer Bernadette Baksa many times, for both client and personal projects including shooting our website portfolio. Bernadette had pinned down the direction she wanted to take her business, moving into specialising in children’s portrait photography. Her aim was to strengthen her existing brand, better reflecting her distinctive photographic style.

Bernadette had created a small moodboard for our briefing and we developed her ideas into a strong, expressive brand which better communicated her new direction. We customised a cursive script font to capture the spontaneous and personal spirit of her photography. We then helped Bernadette create a presentation package and stationery in keeping with her new look.

Inspiration, sketches and workings

Inspiration, sketches and workings

The final logo applied to the  website

The final logo applied to the website

"Thank you very much to Salt for their brilliant work. These ladies have done a fantastic job combining me and my photography under one distinct brand. If you are thinking of taking your brand to the next level, try them!"
Bernadette Baksa

Nic West

Nic West is contemporary abstract artist we particularly admire, currently living and working on the small island of Alderney. Her work features wild seascapes and rugged landscapes and she describes her paintings as 'visceral, full of texture and vibrant aqua and turquoise colour'. We were very excited to be asked to work on her brand identity. 

After meeting and experiencing her paintings first hand Nic asked us to create an identity that was elegant and simple as a contrast to her textural style. The typeface we proposed was elegant, structural and created a sense of space to complement her full and energetic paintings. We took detailed photographs of four different textural sections of her oils and used them for the reverse of business cards and letterheads which gave her clients a taster of her dramatic work to take away. We applied the branding to other elements including her existing website.

"As a newly emerging artist I recognised the importance of getting the branding right for my website and promotional material. Salt design were able to provide the expertise to create exactly what I had hoped for in terms of identity styling and professional service."
Business cards with little tasters of artwork

Business cards with little tasters of artwork

Paper Tree Design

Paper Tree Design is a bespoke wedding stationery start-up owned by our good friend and entrepreneur Suzanne Allen. Talented in many design disciplines, Suzanne has designed everything from fashion to jewellery to homewares. She came to us with a clear brand vision and range of beautiful papercut wedding invitations. Her brief was to produce typographic styles for her stationery ranges, which are handmade to order in her Cotswold studio. We share her passion for paper and fascination with how things are made, so we were more than happy to be involved in her new venture.

We focused on the high quality finish and attention to detail in her intricate papercut designs, working closely with Suzanne to create stylish and well crafted typography. We used details from her illustrations to embellish the type creating two distinct looks for her ‘Natural Charms’ and ‘Modern Vintage’ ranges. 

Entwined stationery suite

Entwined stationery suite

We really enjoyed our role in helping the Paper Tree brand come together and we were pleased to be asked to advise on everything from the brand identity, tone of voice, website, business stationery, promotional postcards and exhibition stand. We also joined Suzanne to art direct a product shoot with photographer Cristina Colli to create a beautiful seasonal story illustrating each range on the website.

Tree of hearts table plan detail

Tree of hearts table plan detail

Vintage lovebirds stationery suite

Vintage lovebirds stationery suite

Papertree Design was awarded the National Vintage Wedding Fair 2014 newcomer award in their first year of trading and are becoming well established in the luxury wedding market.

Flyers designed with Suzanne for a wedding fair

Flyers designed with Suzanne for a wedding fair

“For me it was very much a team experience, working together and sharing ideas. Salt have also acted very much as a mentor, more recently encouraging and guiding me in developing a typographic style myself. Salt work with you, and take the time to understand your brand needs, whilst at the same time being proactive in suggesting innovative new ideas”. 
Suzanne : Paper Tree Design

Guiding these businesses in creating and evolving their brands allowed us all to share and develop our creative skills. We care greatly about what we do. Our small but flexible setup means we are hands-on and willing to go the extra mile to make things work. Collaborating in this way is not only cost effective, which is essential for a new or smaller business, it allows their own type of creativity to direct the outcome, which we hope will bring them every success.

 

Making art work for Folkestone

Added on by Stella Chapman.

When I moved to the pretty coastal town Hythe in Kent, I wasn't expecting neighbouring Folkestone to offer more than a handy high-speed link to London, where Salt's clients are mainly based. But over the four years I've lived here, I've watched the harbour town being transformed through creativity, reinventing itself as a cultural destination and an inspiring place to live as a designer.

It was the public art exhibition, the Folkestone Triennial that first opened my eyes to the creative projects going on in the town. Every three years the nine week festival turns the town into an open-air gallery with specially commissioned works by artists that have included Andy Goldsworthy, Tracey Emin, Mark Wallinger and Yoko Ono. There is also Folkestone Artworks, a permanent public collection of 16 works created from the previous two Triennials, plus fantastic independent street art which graffiti artist Banksy temporarily added to during the Triennial last year. The Banksy may be gone, but there's still a lot to see. Here's a selection of my favourites, which I think are worth a visit to Folkestone in their own right!

Art Buff : Banksy : Folkestone 2014

Art Buff : Banksy : Folkestone 2014

Folkestone Artworks

As a graphic designer I love Spencer Finch's colour wheel on the cliff-top Leas Promenade. Spinning the palette of 100 colours and picking the Pantone swatch to match the sea is a brilliant idea! For the 2011 Triennial, flags were dyed to match the swatches and hoisted to declare the shade of the sea each day. Colour, light and the natural world are key themes in the New York artist's work. 

The Colour of Water :  Spencer Finch :  Triennial 2011

The Colour of Water : Spencer Finch : Triennial 2011

At first this collection of stones on the Leas seemed decorative, but I learnt the numbered pebbles represent the 19,240 soldiers killed on the first day of the battle of the Somme in 1916. The installation by 2007 Turner Prize winner Mark Wallinger is a simple and moving reminder of Folkestone's past.

Folk Stones : Mark Wallinger : Triennial 2008

Folk Stones : Mark Wallinger : Triennial 2008

Also echoing the past, is a quirky row of bright green bunker-like beach huts on the coastal promenade which sculptor Richard Wilson constructed from the abandoned crazy golf course. It is good to think art is filling the place left by traditional seaside amusements and attracting a new type of tourist. At last year's Triennial, thousands of people came to dig up artist Michael Sailstorfer’s buried treasure on the outer harbour beach in his public participation event Folkestone Digs.

Looking at the present is Baby Things, seven painted bronze mini sculptures by artist Tracey Emin dotted around the town as a subtle comment on the high rate of teenage pregnancy in the area.

18 holes : Richard Wilson : Triennial 2008

18 holes : Richard Wilson : Triennial 2008

Baby Things : Tracey Emin : Triennial 2008

Baby Things : Tracey Emin : Triennial 2008

Folkestone Triennial 2014

The 2014 Triennial was curated by Lewis Biggs, the former director of Tate Liverpool. The theme  'Lookout'  was about the future of Folkestone and the 21 artists each had a different take on what's here now and what's to come. I really enjoyed following the trail with my 3 year old. Being outdoors and being able to touch and interact directly is a great way for children to discover and learn about contemporary art. We loved the colourful geometric maze which made a surprising contrast to the Victorian grotto it's built into to. Dwelling by Krijn de Koning is part architecture, part sculpture and has an ‘identical twin’ at the Turner Contemporary who commissioned the work. 

Dwelling (for Margate, for Folkestone) : Krijn de Koning : Triennial 2014

Dwelling (for Margate, for Folkestone) : Krijn de Koning : Triennial 2014

One of the most inspiring things about Folkestone is the quality of coastal light which is why I loved Green/Light, a light sculpture by Folkestone born artist Jyll Bradley. Created for the old gas works site where electric light was first generated for the town, the shimmering poles map out her personal journey and connection to the area. Yes, the sky is always this blue!

Green/Light (for M.R.) : Jyll Bradley : Triennial 2014

Green/Light (for M.R.) : Jyll Bradley : Triennial 2014

A creative future

Arts charity the Creative Foundation is behind the Triennial and Artworks as well as many other creative projects, events and activities, including the regeneration of the Creative Quarter in the old town, home to artists' studios and creative businesses. I love these two recent pieces of independent street art by Folkestone-based artists Leigh Mulley and Sam Millen for their unexpected locations and local themes. The 13m high seagull mural is a landmark to be proud of!

So art continues to make Folkestone a better place to be. I look forward to seeing which 9 Triennial works return as permanent attractions in May and am already counting down to the next one in 2017.

Small Eyes : Leigh Mulley : 2014

Small Eyes : Leigh Mulley : 2014

Redding Wall : Sam Millen : 2014

Redding Wall : Sam Millen : 2014