VoguE1 : Identity + brochure
When Higgins Homes launched a collection of residences in East London’s garment district, Salt were tasked with creating the identity and literature. We planned and directed a tongue-in-cheek fashion shoot styled with vintage designer wear to reflect the area's edgy and colourful style. The brochure's singer-stitching detail also plays on E1's fashion heritage.
Identity development / Literature / Art direction