About us

Salt started with the idea of enhancing brands - intensifying connections with an audience, and improving the quality and value of communications. We work directly with you at every stage with a tried and tested process - creating beautiful design with powerful results. With years of experience in the luxury, travel, arts and retail sectors, we’ve helped brands including Sweaty Betty, Kew Gardens, Champneys and Little Venice Cake Company do just this.

That’s why we’re worth our salt.


Stella Chapman
Founder / Art director / Designer

Stella has some 20 years’ experience in brand communications and art direction for clients which include Kew Gardens, M&S, Aveda and Unilever. As Associate Director for a London retail design agency, Stella worked on a range of high street and luxury brands and, having overseen and guided numerous design teams during her career to date, she is well-versed in planning and project management.

Victoria Johnstone
Founder / Art director / Designer

With over 20 years’ experience in design and art direction, Victoria has worked across a mix of industry sectors. Her wide-ranging skills include corporate identity, guideline creation, literature, below-the-line, advertising, exhibition design, brand development and packaging. Victoria also has experience teaching a Graphic Design course at Shillington College, London.


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