Win more profitable projects. Build relationships with clients who keep coming back
For established commercial creative professionals & studio founders.
You’ve spent years getting good at what you do. Clients have trusted you with important projects, recommended you and come back for more.
You’ve built a reputation. But you still can’t count on the next good project, or enough profit from the ones you have.
A reliable client has less to send your way. Someone new takes over and you’re explaining yourself again. Or you’re flat out, but questioning whether the projects filling your week are the ones you want to build around.
You know how much you bring. Yet prospective clients don’t always see why your approach is different, or why your fee makes sense.
You don’t want to keep proving yourself from scratch. You want to build on what you’ve earned.
More relationships with clients who involve you earlier, trust your judgement and have a reason to come back. Projects that use your experience properly and leave a worthwhile profit.
Where should you focus to make that happen, when you’re already busy delivering for everyone else?
We’re Stella and Victoria. Our Direct-Client Route helps you make those decisions, build a clear commercial case for hiring you and turn conversations into profitable projects.
Stella & Victoria
A clearer direction. And the results to show for it.
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Vahakn, The Retouchers
From one or two clients to six regular clients.
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Bridget, Sticky
[Insert a verified short quote about moving from being busy without direction to building the business she wanted.]
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Cat
From no LinkedIn enquiries to six a month.
[Link] Read our clients’ stories
A stronger portfolio doesn’t automatically build a stronger business.
Your established clients know the judgement and experience behind the finished project. Prospective clients need to understand what that could help them achieve.Our Direct-Client Route connects that commercial case with a practical approach to finding and winning the right opportunities.
1. Find the Opportunity
Identify your most valuable client relationships and decide where to focus your effort.
2. Build the Case
Turn client evidence into clear reasons to choose you.
3. Create the Trigger
Shape an offer around something the client wants to change, with a relevant reason to talk now.
4. Turn Conversations into Clients
Develop relationships, follow through and agree projects with a worthwhile scope and price.
4. CHOOSE WHERE TO START
[Make Client Accelerator the main offer. Place the other two offers in smaller cards beneath it.]
Client Accelerator
Build a consistent approach to finding and winning profitable clients.
Apply our full Direct-Client Route, from deciding who to pursue to shaping your offer and turning conversations into paid projects.
Choose On Demand, Guided or Live, depending on the support you need.
With our supported options, we bring an outside commercial perspective, challenge what doesn’t stack up and stay involved as you put your decisions into practice.
1:1 support
Work through the decisions that will shape your next stage.
Get focused input on your commercial direction, offers and live opportunities, with clear recommendations on what to prioritise and how to move forward.
Build a Magnetic LinkedIn Profile
Give the right clients a clear reason to get in touch.
Make your profile relevant to the clients you want, so they understand what to come to you for.
On-demand workshop. £35.
5. ABOUT SALT AND FINAL INVITATION
[Short text beside a photograph of Stella and Victoria.]
We recognised the problem because we’d lived it: plenty of work, too little profit.
As brand designers, we knew how easily client demands could fill the week while our own business development waited.
Today, we help established creatives decide which opportunities to build around and how to win more of them.
More about Stella and Victoria
Get the right work in. Make that work worth winning.